Amazon is opening an actual brick-and-mortar bookstore right by the Southport Brown Line stop:
On Tuesday, it will open the doors of a brick-and-mortar store in Chicago's Lakeview neighborhood, giving customers a chance to test the e-commerce giant's take on offline shopping.
It's just one 6,000-square-foot neighborhood bookstore. But it's also one of Amazon's first experiments with live customer service and cash registers, and a sign that one of the retail industry's biggest disrupters may not be content to stick to e-commerce.
Amazon is still in the early days of its bookstore experiment. The first location opened in Seattle in late 2015, and the Chicago store, in the 3400 block of North Southport Avenue, will be Amazon's fifth, and first outside a mall. It opened briefly on Saturday as a test and is expected to start regularly scheduled hours Tuesday.
The question, of course, is "why?" I'm going to watch this space.