Those words appear on the cover of a 450-page CDC-written manual called "Crisis Risk Emergency Communications." Apparently, if anyone in the Trump Administration has read the book, they have chosen to do the opposite, instead of bungling everything accidentally:
Protecting vulnerable people from a virus that, according to some projections, could infect millions and kill hundreds of thousands, depends on U.S. leaders issuing clear public health instructions and the public’s trust to follow directions that could save their lives.
The fundamental principles behind good public health communication are almost stunningly simple: Be consistent. Be accurate. Don’t withhold vital information, the CDC manual says. And above all, don’t let anyone onto the podium without the preparation, knowledge and discipline to deliver vital health messages.
Nearly every day since the coronavirus landed in America, the White House has issued “mixed and conflicting messages from multiple sources,” the first guideline in the manual’s list of potentially harmful practices. “Overly reassuring and unrealistic communication” has come from the highest levels of government. The “perception that certain groups are gaining preferential treatment” has become a problem with health care workers complaining they can’t get tested while two asymptomatic Trump allies in Congress, Celine Dion and the members of the Utah Jazz basketball team were able to access tests.
The CDC manual devotes an entire chapter to “choosing the right spokesperson,” someone who gives the government and its message “a human form.” But the government’s leading health experts have had to repeatedly cede the microphone to politicians — with the nation’s top health officials repeatedly canceling news conferences to make room for Vice President Pence or Trump or to avoid upstaging other White House announcements.
And to my Republican acquaintances who say I'm criticizing the president because I just don't like him, you've got it backwards: I don't like him because of this kind of thing. His ineptitude has, and will continue, to cost lives.
As Aaron Sorkin once wrote, "We have serious problems to solve, and we need serious people to solve them. This a time for serious people, [Donald], and your fifteen minutes are up."