Crain's this morning profiles Ryan Leavitt and Vishal Shah, who have launched a company to revolutionize sales training:
LearnCore has moved sales training materials online and taken advantage of webcams to allow salespeople to do virtual role-playing. Using screen-capture technology, the company also can record how salespeople explain and demonstrate products for customers. The training can be delivered virtually when it's convenient for the user. It's also easier to track employee progress and completion online than on paper.
Shipping company C.H. Robinson uses LearnCore in Chicago, where it has a sales force of about 500, for training programs that last four weeks to six months. “New employees are able to sell faster than we'd seen in the past, because they get so much more practice,” says Carmen Smith, a human resources manager at the company. The cost per user—Learncore licenses its software for $4 to $34 per user per month—“is about what we'd typically pay for a two-day in-person training class.”
Ill be interested to see where they take the company.