The Economist reports that traffic to Internet dating sites is up:
[A]long with discount retailers and pawnbrokers, online-dating sites such as eHarmony.com and OkCupid.com have seen business look up. There are several theories to explain why. It may be that people have more time to devote to their private lives as the economy slows; that uncertain times increase the desire for companionship; or that living alone is expensive, whereas couples can split many of their costs.
At OkCupid, which is aimed at a more casual, youthful crowd, there has been a jump in membership ... says Sam Yagan, OkCupid's boss. ... OkCupid has the advantage of being free, which has proved popular with people looking for partners for what Mr Yagan euphemistically calls "cheap entertainment." After all, if you have a girlfriend or a boyfriend, he says, "you can just play Scrabble instead of going out for the evening."
(Is that what people call it these days? "Hey honey, wanna get a triple word score?")