The Daily Parker

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Nailed to the perch

This Twitter is no more. It has ceased to be. It has expired and gone to meet its maker. Bereft of life, he rests in peace.

John Scalzi has my favorite take so far:

Twitter was its own specific thing, whereas as “X” is meant to be a number of different things, of which microblogging will be only one part, and, one suspects, the part Musk will care the least about. He’s really about finding ways to have people give him their money, either through subscriptions or taking a cut of transactions. It’s a fundamentally different beast, or at least, plans to be.

Twitter isn’t Twitter anymore. He’s destroying the value of the brand name. Even if at some point X fails (and it probably will), and Musk sells off the microblogging part for pennies on the dollar, even if the new owner calls it “Twitter” again, too much damage will have been done to the brand identity, and most of the power users (who aren’t incel bigots either by inclination or for pay) will either have moved on or will have done what I’m planning to do, ie., reduce their reliance on the service. Historically, social media sites get sold twice, first for a whole lot of money, and then for very little. When they’re sold for very little, it’s understood they’re damaged goods, unlikely to rise again to the prominence they had before. And in this case, the new buyer wouldn’t even get the value of the name.

To be clear, Musk’s microblogging service will persist, until it doesn’t, and people will use it, until they don’t. But whatever it is now, it’s not Twitter, and there’s no percentage in pretending it is. It was nice to have Twitter when we had it. But it’s gone. Now we get to find out what’s next.

Is Musk evil? Yeah, but mainly he's just a narcissistic failson. I mean, Eddie Lampert is evil and a narcissist, so he actually profited from killing Sears. Musk's evil comes more from his upbringing as an unrepentant beneficiary of Apartheid. (Yes, I'm linking to a partial debunking of Elon Musk Apartheid rumors.)

As someone said when Musk bought Twitter, I know a lot about software, so I'm staying away from Musk's cars and rockets.

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