New Republic's Alex Shepherd lays out how the Amazon HQ2 "sweepstakes" is a scam that will not do what Amazon claimed:
The company not only garnered free, widespread publicity, but also drove up its asking price, as some competitors raised their bids by billions. It’s possible that the plan all along was not to open a second headquarters, but to open two, smaller satellites. What’s unlikely, however, is that the deals being offered to Amazon will change significantly, even though the company is effectively halving their investment.
Amazon has already faced backlash for its handling of HQ2. The $1 trillion company is hardly in need of public handouts, and yet it has benefited greatly from taxpayer dollars in recent years. It may have sensed there would be further backlash over its decision, which would explain why the news broke on the eve of the midterm elections, effectively burying it. Unlike other localities, which made their offers public, not much is known about the bids from New York City and Virginia. But the public scrutiny of HQ2 will only intensify as the details—and the social consequences of HQ2—become clear.
Amazon likely chose Washington and New York for obvious reasons, making the pageantry surrounding the yearlong search for an HQ2 site all the more absurd. These are attractive places to work, and, as national hubs of politics and media respectively, they influence the national discussion. But they’re also among just a handful of major cities that could meet Amazon’s needs, in terms of infrastructure and talent. That was always true, and the company cleverly exploited it, using cities that never stood a chance to extract concessions from the few that did.
But all this was obvious from the start. And it does not make anyone look good.