Two years after U.S. Cellular got absorbed by Sprint-NexTel, the Chicago White Sox have finally gotten around to renaming their ballpark. The winner? Guaranteed Rate, a low-cost mortgage lender. The change is effective November 1st.
I wonder what people will call it. "The Cell" is no more, "Comiskey" is long dead, and "Sox Park" isn't really the official name. Maybe people will call it "The G'Rate?" Nah.
The Tribune has some Twitter reactions up. My favorite: "Guaranteed Seats Park."
And hey, the Sox aren't the worst team in baseball right now (Atlanta Braves), nor are they the worst in the league (Minnesota Twins). But they're 60-65 and 12 games out of contention with only a couple dozen left to play, so the team will have plenty of time to change the marquee after the season ends October 1st.