The Cranky Flier blog noted American Airlines' changes to its frequent-flier program (which I also noted yesterday) but thinks they dropped the ball on it:
Are you as unimpressed as I am? I get that there’s something to be said for conformity. It makes it easier for travelers to compare what they’ll get from each airline, but it also means that nobody’s program stands out. (Well, nobody except for Alaska Airlines, which is keeping its old style of program and will probably win even more fans.)
The problem here is that airlines have become too reliant on their frequent flier programs. It’s not about earning someone’s loyalty either. The award miles side of the house is all about making money. Airlines make a boat load of cash selling miles to partners, and they don’t want that to end. Then on the elite miles side, there is the issue of alliance-wide benefits. Plus, they need to convince people they have a chance of upgrading, even though that’s becoming less and less likely to occur every day.
I can only imagine that these constraints make airlines like American think inside a very small box when they try to rethink loyalty. Instead of actually making improvements, they just shuffle the deck chairs. What’s changed now with this new program? Well it’s a whole lot more complex, that’s for sure. And all this added complexity doesn’t solve the problem that airlines wanted to fix with their mileage-based programs. It just trades one problem for another.
He makes a good point. Unfortunately for me in 2017, it doesn't matter; my 8-year Platinum run is probably ending next March, because I'm just not traveling that much this year. Pity.