Politics, Weather, Photography, and the Dog
Thursday 26 January 2012

The Hollywood Reporter has a lengthy (for them) description of how big-studio executives' SOPA effort looks, in retrospect, more like Pickett's Charge:

"They didn't understand the politics of the Internet, the power of the Internet, the perception people had of the things they were proposing," says an aide to a congressman who opposed the legislation. "The MPAA and the different lobbying organizations are trying to do it old-school and by the book. They ran into new technologies, new strategies, new techniques. I imagine they're sitting around discussing how they got beat."

The MPAA's [Michael] O'Leary concedes that the industry was outmanned and outgunned in cyberspace. He says the MPAA "is [undergoing] a process of education, a process of getting a much, much greater presence in the online environment. This was a fight on a platform we're not at this point comfortable with, and we were going up against an opponent that controls that platform."

More concisely: they just don't get it. And they probably never will, even after they become irrelevant (see under: record companies).

Thursday 26 January 2012 08:49:21 CST (UTC-06:00)  | Comments [0] | US | Business#
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