A truly bizarre story from the BBC:
Madbird hired more than 50 others. Most worked in sales, some in design and some were brought in to supervise. Every new joiner was instructed to work from home - messaging over email and speaking to each other on Zoom.
Days were often long. Jordan Carter from Suffolk, who was 26 at the time, was credited with being one of the hardest working members of Chris's sales team. In five months, he pitched Madbird to 10,000 possible business clients, hoping to win deals to redesign websites or build apps. By January 2021, his work ethic had earned him the title Employee of the Month.
Gemma Brett, a 27-year-old designer from west London, had only been working at Madbird for two weeks when she spotted something strange. Curious about what her commute would be like when the pandemic was over, she searched for the company's office address. The result looked nothing like the videos on Madbird's website of a sleek workspace buzzing with creative-types. Instead, Google Street View showed an upmarket block of flats in London's Kensington.
Gemma contacted an estate agent with a listing at the same address who confirmed her suspicion - the building was purely residential. We later corroborated this by speaking to someone who'd worked in the building for years. They had never seen Ali Ayad. The block of flats was not the global headquarters of a design firm called Madbird.
Using online reverse image searches they dug deeper. They found that almost all the work Madbird claimed as its own had been stolen from elsewhere on the internet - and that some of the colleagues they'd been messaging online didn't exist.
The person claiming to be Ayad exists, and the Beeb interviewed him briefly. But they couldn't explain why he had created a fake company in the first place.