University College of London researchers John Jerram and Nikki Shure have evidence that rich North American men are the most likely to employ bullshit:
Study participants were asked to assess their knowledge of 16 math topics on a five-point scale ranging from “never heard of it” to “know it well, understand the concept.” Crucially, three of those topics were complete fabrications: “proper numbers,” “subjunctive scaling” and “declarative fractions.” Those who said they were knowledgeable about the fictitious topics were categorized as BSers.
Using a data set spanning nine predominantly English-speaking countries, researchers delineated a number of key findings. First, men are much more likely than women to master the art of hyperbole, as are the wealthy relative to the poor or middle class. North Americans, meanwhile, tend to slip into this behavior more readily than English speakers in other parts of the globe. And if there were a world championship, as a true devotee might appreciate, the title would go to Canada, data show.
Finally, a between-country comparison finds that young people in Canada and the United States are the most likely to over-sell themselves overall, with those in Europe being much less likely to engage in such behavior.
Taken as a whole, the results appear to suggest that the countries with the greatest propensity toward bombast also have the smallest variances between groups living within them. In the U.S. and Canada, for instance, there may simply be so much BS going around that everyone ends up partaking in it.
The paper is available from IZA.