Craft distillers in the U.S., like home-town FEW Spirits, are getting creamed by the European Union's retaliatory tariffs:
Following the European Union's June implementation of a 25 percent tariff on bourbon, the popular U.S. whiskey variety, the impact has been clear. One American producer said his exports have "dropped to zero" as a result. Last year, they made up 15 percent of revenue.
"Every U.K. buyer backed off," said Paul Hletko, the owner of Evanston-based Few Spirits. "They may want to buy it, but if they can't sell it at the right price, that's not doing us any favors."
Small distillers cite the drought as proof their fears of a global trade war are coming to fruition. Europe had been blossoming as a source of new revenue — but this market has been effectively cut off for producers that lack the clout or brand recognition of titans like Brown-Forman and Diageo. Now they've been sent back to square one.
Remember: we didn't want these tariffs, we didn't need the tariffs that prompted them, and we are all (European and American alike) suffering because of them. So why did the president start this fight? Does he even know?