New Republic's John Paul Rollert explains:
That a flight on Spirit will occasionally cost you less than $40 highlights for its defenders the airline’s essential promise: bargain basement ticket prices. “Offering our low fares requires doing some things that some people complain about,” [Spirit’s CEO, Ben] Baldanza wrote in an email to the Dallas Morning News last April, after the paper ran a story about the egregious number of complaints his company receives. “[H]owever, these reduce costs which gives our customers the lowest fares in the industry.” The contention is not unreasonable, it's merely disingenuous. Baldanza would have us believe that the frustration with Spirit is simply a matter of obtuse passengers confusing the constraints of a low-cost carrier with a wanton unwillingness to afford First Class frills. Most people, however, don’t expect artisanal mustard at McDonald's or concierge service at Save-a-Lot. The discontent is not a consequence of failing to meet ridiculous expectations, but flouting those that are entirely reasonable.
Success breeds admirers. In December, Delta announced that it was introducing five categories of service, including its answer to Spirit’s Bare Fare: Basic Economy. In addition to its precarious grammar, Basic Economy does not allow passengers to pick their seats, change their itineraries, or fly standby. The move is merely the most recent evidence that Spirit has become a trendsetter—arguably, the trendsetter—in the American airlines industry. But what trend is it exactly? Baldanza has repeatedly affirmed that Spirit is refining the art of offering affordable airfare, an effort which he qualifies as nothing less than an essentially democratic endeavor. He has a point, insofar that we live in a world where social mobility and simple mobility increasingly go hand-in-hand. Yet other low-cost carriers have long provided models of budget air travel without engendering nearly the angst of Spirit.
This seems like a familiar story. I mean that literally: didn't someone else run almost the same story a few months back?