After getting pounded by Uber and Lyft, Hailo has pulled out of its North American markets:
Tom Barr, co-chief executive and president, said Hailo would concentrate on markets in Europe and Asia and enhanced products such as payment technology and a "concierge" service.
"In the next phase of our growth, we have decided to put all of our energy and resources into these areas," Barr said in a statement to AFP on Wednesday.
"We have therefore decided to end our operations in North America, where the astronomical marketing spend required to compete is making profitability for any one player almost impossible."
On the ground, it appeared that Hailo simply wasn't very helpful. The few times I've used it in Chicago, I've had long waits as 3, 4, or more drivers refused (or ignored) the hail and about the same number of empty cabs went by after someone accepted.
In a note to subscribers, Hailo said its last day of operations in Chicago will be Saturday.
I have now downloaded Uber to my phone...