Microsoft has partnered with Lotus Formula 1 Racing to create a series of ads about Microsoft Azure:
The new ad, which has been running for the past few days on many U.S. TV networks and has been posted on YouTube, attempts to show how the Lotus Formula 1 racing team uses a number of Microsoft cloud services such as Azure, Office 365 and Dynamics to collect and analyze data from 200 sensors on the car. The ad's main them is that the cloud products offer the Lotus team a way to better understand how the F1 vehicle runs on each track and, therefore, give them an edge in winning races.
The new TV commercial comes even as rumors hit the Internet that Microsoft is planning to rebrand its Windows Azure cloud website hosting service to Microsoft Azure, in order to better reflect the fact that it can use software not made by the company like Linux.
The "rumors" are true, by the way. The service is now called Microsoft Azure.