The Daily Parker

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Giving 120% effort

It seems that Google is doing away with its 20% R&D policy:

When Google went public in 2004, the founders’ letter from co-founders Larry Page and Sergey Brin cited 20% time as instrumental to the company’s ability to innovate, leading to “many of our most significant advances,” including AdSense, which now accounts for about 25% of the company’s $50+ billion in annual revenue. Google engineers also used 20% time to incubate Gmail, Google Transit, Google Talk, and Google News, among other projects.

Recently, however, Google’s upper management has clamped down even further, by strongly discouraging managers from approving any 20% projects at all. Managers are judged on the productivity of their teams—Google has a highly developed internal analytics team that constantly measures all employees’ productivity—and the level of productivity that teams are expected to deliver assumes that employees are working on their primary responsibilities 100% of the time.

This is what happens when you get institutional managers. R&D makes or breaks technology companies; officially-sanctioned time to do it really makes a difference. I wonder what this will do to Google recruiting?

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