The Daily Parker

Politics, Weather, Photography, and the Dog

On the origins of bag tags...and American's stupidity

Two aviation articles this morning. The first, via the Economist's Gulliver blog, examines how checked baggage tags have cut lost luggage down to nearly zero:

In July alone, 53 million passengers boarded domestic flights. Only about one-third of 1 percent reported a mishandled bag. Given the phenomenal scale of American aviation (measured in seats and miles, the U.S. market is three times larger than any other) and our reliance on luggage-juggling hub airports, that’s an excellent result. Even caged birds are treated pretty well by modern air travel (though remarkably, they do get airsick): In July, U.S. airlines lost just one pet.

This success is largely due to the humdrum baggage tag. That random sticky strip you rip off your suitcase when you get home? It’s actually a masterpiece of design and engineering. Absent its many innovations, you’d still be able to jet from Anchorage to Abu Dhabi. But your suitcase would be much less likely to meet you there. (Disclosure: I am a pilot for an airline that’s not mentioned in this article.)

I also had the latest from the Cranky Flier in my RSS feed this morning, about how American Airlines' management is getting PR horribly wrong:

While people might not want to fly American for its lack of reliability, it’s much more of a crisis if people don’t think the airline is safe to fly regardless of whether flights are on time or not. While I personally don’t have huge concerns about flying the airline, I’m not the general public. If I worked at American in PR, this would have me at DEFCON 1, yet the airline has treated this as if it’s just a minor issue.

The most visible of the safety issues has been the seats coming loose on 757s. This is a major issue in that it could easily be believed by the general public to be sabotage or the sign of an airline failing to do proper maintenance. Neither is remotely acceptable. It sounds like American has found a possible reason for the issue and in yet another stupid move is blaming passengers. While this issue has now apparently been fixed, real damage has been done. And now the media is piling on, making things worse.

He goes on to say that the pilots and mechanics have had a little more intelligence behind their PR efforts. I hope, I really hope, that American's executives don't kill the airline before USAirways has a chance to close the merger.

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