Even though there are more important things going on in the world, there are also better bloggers out there, so I trust sticking with entirely petty and parochial issues won't offend anyone. Like this, for instance:
Prying the Sears name off North America's tallest building was as simple as asking the leasing agent from U.S. Equities Asset Management to do it.
"I kept saying, 'Sears Tower, Sears Tower. I'd rather have it be Kmart Tower,'" said Carmine Bilardello, the Willis executive who negotiated the lease. "Then I asked them what it would take to put our name on the building, and they said that could be arranged."
Well, then, I guess that's as good a reason as any. I'm still not calling it Willis Tower. Or "Big Willie," for the love of dog.