Not one bit:
They took a somewhat entertaining idea and made a monster out of it. The video runs for an excruciating five minutes. Imagine being a Virgin America frequent flyer — or employee — and having to listen to that thing over and over and over and over. The cabin crew are going to need counseling.
Airline safety briefings are a kind of legal fine print come to life. They do contain some important and useful info, but it’s so layered in babble that people tune out and ignore the entire thing. “Federal law prohibits tampering with, disabling, or destroying a lavatory smoke detector.” What’s wrong with,”Tampering with a lavatory smoke detector is prohibited.” And do we really need a full dissertation on the finer points of attaching and inflating a life-vest — overly detailed instructions that nobody is going to remember if the vests are actually needed? Merely setting all of this ornamental gibberish to music does not make it more compelling or palatable. It also undermines the briefing’s potential value. It also undermines the whole purpose of the briefing. If safety is really the point, the briefing should be taken seriously. Here, you’re watching it for fun, not to actually learn anything that might save your life.
I posted the video last weekend.
The flights, between Newark, N.J., and Singapore, is the longest in the world:
The two all-business-class flights, which operate between Singapore and Newark, New Jersey, take around 19 hours and cover 15,300 km. But late last month, Singapore airlines announced that it would be cancelling the services, along with another between Singapore and Los Angeles that is almost as long.
The title for the world's longest flight...will now shift to Qantas, which operates a 13,800 km service between Sydney and Dallas.
Hey, wait a minute: Qantas is a oneworld carrier. How many frequent-flier miles does that cost again? Here it is: 37,500 for coach, 62,500 for business, and 72,500 for first. Each way.
I'll keep saving them.
Gulliver harrumphs:
For this observer, it's too long (around 90 seconds longer than Air New Zealand's "Bare essentials", for example) and actually quite annoying. Also, I don't think it does a particularly good job of fulfilling its primary purpose, which is to explain the safety-related features of the plane. With all the pizzazz and robot rappers, passengers will end up watching the dancing and admiring the production values, without actually digesting the message. It tries so hard to entertain the many flyers who are over-familiar with safety videos that it fails to explain clearly and simply to new flyers what they can expect. To top it all, Virgin America will have to change various scenes in the next few months now that the Federal Aviation Administration has decided to allow the operation of electronic devices on planes from departure gate to landing gate.
Well, fine, but you have to admire their spunk.
This rocks:
The so-called "Starpath" is a type of solar-enhanced liquid and aggregate made by Pro-Teq Surfacing, a company headquartered southwest of London near the awesomely titled town of Staines-upon-Thames. It's in the prototype phase, with a test path running 460 feet in a Cambridge park called Christ's Pieces. (The British and their delightful names!) The material works by absorbing UV rays during the day and later releasing them as topaz light. In a weird feature, it can somehow adjust its brightness levels similar to the screen of an iPhone; the path gets dimmer on pitch-black nights "almost like it has a mind of its own," says Pro-Teq's owner, Hamish Scott.
Pro-Teq is hoping that governments will embrace its self-aware, supernatural-looking pathway for its energy-saving elements and the ease in which it goes down. The installation is fairly quick (the Cambridge job took about 4 hours), and because it's a resurfacing technique doesn't involve the burdensome disassembly and disposal of existing pathways. "The main bulk of the U.K. path network is tarmac, where perhaps it's coming toward the end of its useful life," says Pro-Teq pitchman Neil Blackmore in the below video. "We can rejuvenate it with our system, creating not only a practical but a decorative finish that's certainly with the Starpath also very, very unique."
From the company's press release:
This product has recently been sprayed onto the existing pathway that runs through Christ’s Pieces open space, Cambridge between the city centre and the Grafton Centre, and is used by pedestrians and cyclists during the day and night.
The Cambridge pathway measures 150 square metres, took only 30 minutes to spray the material on, and the surface was ready for use less than four hours after the job commenced. This short installation time allowed minimal disruption to the public.
Bike hike to Cambridge, anyone?
I'm going to see one of them next month.
I just got this email:
On Saturday Nov 30th, the Panmunjom tour is confirmed for 1 adults as English tour, and your reservation number is #XYZ.
Please check Panmunjom (JSA) dress code.
1. No the color has faded or the hole jeans. (Regular jeans are OK).
2. No training wear, Military style.
3. No short pants, mini skirt
4. No open toed shoes, flip-flops.
5. No sleeveless, round neck t-shirt and leather pants.
So, no champion boxer, H-Bomb, or Soviet spies in my future, but I will be going to the DMZ next month. The whole package is ₩78,000 (about $72), and includes transportation to and from Panmunjom plus an English translator. I hope the weather works out. And that I don't get kidnapped by the DPRK army.
Once again, here's a list of things I'm sending straight to Kindle (on my Android tablet) to read after work:
Back to work. All of you.
Cranky Flier explains:
Dallas is an increasingly large hub of business, and it sees no flights to Hong Kong today. It can also provide connections to a lot of places around the Midwest and South that don’t have single stop connections today. Look no further than joint venture-partner Qantas to see how that works. Qantas abandoned San Francisco and decided to run a flight to Dallas instead. It’s such a long flight that a stop in Brisbane is required on the westbound trip, but it’s apparently worth it.
That all sounds good, but there’s an even bigger benefit when it comes to Asia flying… Latin America.
Flying from Asia to Latin America is really far and requires stopping somewhere. To give you an idea, connecting the two financial capitals of Hong Kong and Sao Paulo would require flying more than 9,700 nautical miles. You know the longest route in the world today, Newark to Singapore? That’s 1,500 nm shorter. So you need to stop somewhere. And today, the options aren’t great. But Dallas provides a real opportunity to make for simple connections between Hong Kong and Latin America.
I'll be a beneficiary of this new strategy this autumn. More on that later.
Two clients, both alike in dignity, yadda yadda yadda...so no time to read these yet:
Hello, "Read Later" button...
If you wondered how often people actually ride Divvy bikes, everyone's Divvy online trip summary page has the answer. They put the trip ID right on the page. My first Divvy trip, on September 18th, was #522105; this morning's was #732089. Assuming they use an ID field that auto-increments by 1 for each ride, that means Divvy users rode about 210,000 times in the past 22 days, or about 9,500 times a day (on average). That rate gives them nearly 3.5 million rides over the next 12 months.
Compare that with the CTA's 314 million bus rides and 231 million train rides, though. The 79th Street bus had 10 million rides last year; the #36 bus (one of five that stop near my house) had 5.8 million; most of the 150-odd routes had over a million. So will Divvy actually eat into CTA ridership? Not for a while.
I'll look for more official sources of Divvy participation, especially on revenue.
I've held off posting this one from my walk through Hampstead Heath last month because it needed a little Photoshopping. Today at lunch one of my colleagues let me use her laptop for five minutes. Voilà:
I'll have to round up some of the HDR sequences I've shot over the past couple of years...this is fun.