Elon Musk had a lot going for him when he started his first company: rich parents, being white in Apartheid South Africa, malignant narcissism, etc. Like other well-known billionaire charlatans, he has had his share of spectacular successes, and still decided to find his own little corner of the Peter Principle. So let it be with Twitter:
Some might say Elon Musk, who last week became Twitter’s official new owner, has buyer’s remorse. But that implies he had actually wanted the thing before he bought it. Back in April, the mercurial billionaire made an overpriced takeover bid, which he then tried to back out of.
Perhaps understandably: Twitter has been plagued by problems for years, of both the monetary and moral kinds. When Musk made his offer, tech stocks were already tanking, and it was clear he had neither a plan for fixing the company nor the inclination to fritter away a big chunk of his fortune figuring it out. After some legal back-and-forth, he reluctantly agreed to complete the $44 billion acquisition.
He has already begun pursuing a few controversial changes. They include charging users for their “blue check” verification badges, as well as developing a new paid-video feature, which will probably be used for “adult” material. But his most perplexing moves involve simultaneous plans to A) police content less, while B) increasing advertising revenue.
These objectives are somewhat at odds.
Mother Jones's Ali Breland wonders if Musk "made it his job to look dumb:"
[A]s has become increasingly obvious after Elon Musk’s acquisition of Twitter this week, getting rich does not make you deserving of praise. In fact, Elon Musk’s Twitter timeline is making one of the clearest cases that meritocracy is a myth. The reason Silicon Valley people, to their absolute chagrin, can’t be idolized like the maniacal bankers that came before them, is that they got rich by engineering the precise platforms that make them look awful.
The problem with the new tech sets’ desire to be heralded is that they got rich off tools for their own demise. There was a lengthy period in which Mark Zuckerberg was idolized. He achieved the national dream of going to Harvard, then eschewed it and conventional paths to wealth into a massively successful tech company and balked at a $1 billion offer to sell it years before it became profitable. The more Zuckerberg went out on his own platform though, posting videos of himself “smoking meats” and just generally being awkward and charisma-less, the harder it became to believe that his life is aspirational.
Marc Andreessen, who also invested in Twitter, albeit much earlier than Musk, could have ridden off into the metaphorical sunset looking like a genius for developing Mosaic and then Netscape, pioneering how we would all experience the internet. Instead, he showed us all of his mental shortcomings, by tweeting about the harms of anti-colonialism; liking tweets from people like date-rape apologist and conspiracy theorist Mike Cernovich; and being thin-skinned by blocking anyone who said anything slightly less than complimentary about him. Again: He did all of this on a platform he funded.
Elon Musk bought Twitter and Twitter makes people dislike Elon Musk. For once, the story of the stupidity of rich people—and how they got rich—is making sense to the masses. It just had to be written by the overlords themselves, in 280 characters or less.
Regardless of what happens with Twitter, I'm glad that the SNAFU of the US House of Representatives has at least forestalled an even bigger stupidity, year-round daylight saving time...