Amazon's bidding process for its second headquarters (HQ2) has given the company a bonanza of information about what 238 cities are willing to give up in order to get a piece of the action, and thus what levers Amazon can pull to get public money for its private gain. Not to mention, the applications gave the company millions of dollars worth of marketing data:
Amazon asked every city and state applying for its second headquarters for details about local resources, like available talent and transit options. Local officials were also prodded for tips on local education programs and tax incentives.
The answers — most of which have not been released publicly — essentially do Amazon’s homework for it, providing valuable information that the company otherwise would have needed to dig up on its own or obtain through one-on-one negotiations.
“This is not just about HQ2,” said Richard Florida, an authority on urban development and a professor at the University of Toronto. “It’s about a broader locational strategy. HQ2 is the carrot. That’s the only thing that makes sense.”
Meanwhile, CityLab has put together a guide to the "HQ2 Hunger Games" with detailed breakdowns of the 20 finalists. And they second the Times' assessment on Amazon's ulterior motives: "As CityLab has previously reported, the economic incentives being offered to lure Amazon’s 50,000 jobs and $5 billion in investment were historic in proportion even before the company announced the finalists."