The Daily Parker

Politics, Weather, Photography, and the Dog

Virgin's new safety video

Gulliver harrumphs:

For this observer, it's too long (around 90 seconds longer than Air New Zealand's "Bare essentials", for example) and actually quite annoying. Also, I don't think it does a particularly good job of fulfilling its primary purpose, which is to explain the safety-related features of the plane. With all the pizzazz and robot rappers, passengers will end up watching the dancing and admiring the production values, without actually digesting the message. It tries so hard to entertain the many flyers who are over-familiar with safety videos that it fails to explain clearly and simply to new flyers what they can expect. To top it all, Virgin America will have to change various scenes in the next few months now that the Federal Aviation Administration has decided to allow the operation of electronic devices on planes from departure gate to landing gate.

Well, fine, but you have to admire their spunk.

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