A good friend woke up this morning to find her email and Facebook accounts hacked, with a message sent out to everyone in her address book that she'd been robbed at gunpoint while visiting London and desperately needed a credit card to get on the plane back home.
Other than the story's baseline implausibility (a gun robbery in London being about as likely as getting trampled by a moose in Atlanta), there were other clues it was a phisher. For one thing, my friend is an American lawyer, not a Nigerian criminal, so she has a direct, concise, and moreover punctuated writing style not immediately in evidence in the phishing message.
The take-away, to all the would-be phishers reading this: you'll get farther with your frauds if you learn better English. Next time, instead of asking for credit-card numbers, write this: "Help! I am being held captive unless I can draft a 500-word essay on epistemology, and they'll only allow me one reference book! Please, I'm desperate, send me Strunk and White before I use unnecessary words!"
Oh, and also try hacking your victim's spouse's account, which will make it harder for people to verify the dodge.