Yes, this is exactly right:

A big part of gun versus non-gun tribalism or mentality is tied to the difference between city and rural. And a big reason ‘gun control’ in the 70s, 80s and 90s foundered was that in the political arena, the rural areas rebelled against the city culture trying to impose its own ideas about guns on the rural areas. And there’s a reality behind this because on many fronts the logic of pervasive gun ownership makes a lot more sense in sparsely populated rural areas than it does in highly concentrated city areas.

But a huge amount of the current gun debate, the argument for the gun-owning tribe, amounts to the gun culture invading my area, my culture, my part of the country. So we’re upset about massacres so the answer is more guns. Arming everybody.

[There is] a mentality that does seem pervasive among many more determined gun rights advocates — basically that us non-gun people need to be held down as it were and made to learn that it’s okay being around people carrying loaded weapons.

Well, I don’t want to learn. That doesn't work where I live — geographically or literally.

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