Politics, Weather, Photography, and the Dog
Wednesday 13 June 2012

The branding cops from the International Olympic Committee are making sure the London 2012 sponsors get their £1 bn worth:

With far more Olympic funds coming from taxpayers than sponsors, there is some resentment that the public is underwriting a massive advertising platform for big companies who then treat the games as their sole property.

Stricter still are rules within the 35-day Brand Exclusion Zone due to be thrown about half a mile around London’s Olympic Park, where any advertising or endorsement of non-sponsors is forbidden. Given that these sponsors are contributing a massive £1 billion to the games, it’s understandable they want to protect their investment. But with negative publicity for moves such as Visa’s demand that all non-Visa ATMs are removed from the Olympic zone, companies supporting the games are doing themselves few promotional favors by insisting on an over-zealous approach.

The complaints have flooded in, and it looks like the Cameron government may relax the sponsorship laws a bit. Meanwhile, Londoners are annoyed, but then again they're usually so. It's also yet another reason why we in Chicago are happy we didn't get the 2016 games.

Wednesday 13 June 2012 15:22:05 CDT (UTC-05:00)  |  | World#
Search
On this page....
IOC annoys Londoners faster, higher, and stronger
Countdowns
The Daily Parker +3212d 12h 30m
My next birthday 4d 23h 01m
To London 46d 09h 49m
Parker's 9th birthday 289d 00h 44m
Categories
Aviation (327) Baseball (110) Best Bars (5) Biking (44) Chicago (871) Cubs (197) Duke (132) Geography (316) Higher Ground (5) Jokes (282) Kitchen Sink (626) London (41) Parker (185) Daily (204) Photography (139) Politics (302) US (1069) World (245) Raleigh (20) Readings (8) Religion (62) San Francisco (84) Software (196) Blogs (72) Business (223) Cloud (89) Cool links (130) Security (98) Travel (178) Weather (677) Astronomy (77) Windows Azure (59) Work (45) Writing (8)
Links
Archive
<August 2014>
SunMonTueWedThuFriSat
272829303112
3456789
10111213141516
17181920212223
24252627282930
31123456
Full archive
Blogroll
About
David Braverman and Parker
David Braverman is a software developer in Chicago, and the creator of Weather Now. Parker is the most adorable dog on the planet, 80% of the time.
Legal
All content Copyright ©2014 David Braverman.
Creative Commons License
The Daily Parker by David Braverman is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License, excluding photographs, which may not be republished unless otherwise noted.
Admin Login
Sign In
Blog Stats
Total Posts: 4446
This Year: 344
This Month: 41
This Week: 9
Comments: 0