Politics, Weather, Photography, and the Dog
Thursday 29 May 2014

Crain's reported this morning that the Divvy bike-share program lost $150k on $2.2 million in revenue last year:

Though the operating loss is not unexpected, and the amount is relatively small, it comes at a time when Mr. Emanuel is under intense pressure to cut costs and avoid tax increases. The bicycle-sharing program has not yet reached many neighborhoods, reinforcing a view that Divvy is merely a toy for yuppies and tourists.

With the program expected to ramp up this year, achieving profitability is crucial to its long-term success. The administration expects Divvy to at least break even this year.

The program has proved popular with out-of-towners, but it must win over more price-sensitive customers, such as city residents.

So, the program seems on track, and the $12.5-million infusion from Blue Cross certainly hasn't hurt. I'm encouraged.

Thursday 29 May 2014 11:41:09 CDT (UTC-05:00)  |  | Biking | Chicago#
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David Braverman is the Chief Technology Officer of Holden International in Chicago, and the creator of Weather Now. Parker is the most adorable dog on the planet, 80% of the time.
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