The Cranky Flier gives American and USAirways advice following their Valentines Day announcement of corporate nuptials:
Get Rid of the Old American
Sure, technically everyone who works at American today is part of the old American, but that’s not what I mean. There are key people – and processes – that epitomize the old American and those need to be swept out quickly. If these folks don’t see the writing on the wall, then the new management team needs to act. Number one on that list is, of course, Tom Horton, but they can’t officially sweep him out because he had to stay on as part of the deal as Non-Executive Chairman. But really, he needs to become Non-Existent Chairman. From the looks of this deal, he won’t be around much and it won’t be for very long.
But it’s not just Horton. There are others at the top who will remain nameless that need to go. At the same time, there are some really great VPs that the new management team needs to woo to keep them onboard. The culture of the new American will start at the top, so the people up there need to be in place sooner rather than later and they need to really focus on solidifying the new combined culture.
Protect the Brand Assets
As things churn forward, American needs to be sure to protect its brand assets. None is bigger than AAdvantage, one of the best frequent flier programs out there. The temptation is always there to devalue it, but American as a brand has been devalued for years, and people are going to be tempted to flee during the prospect of another tough merger. So if you’re American, you need to focus on the things that really have strong value, and AAdvantage is one of them. Use the program to bring people back to the airline.
I'll be watching this closely, of course. Over the next five days I have three American flight segments; you can bet I'll be talking to the FAs and pilots.
Also worth a look: Crain's analyzes how the deal affects Chicago.