The Daily Currant's business model, explained:
[I]n The New Republic, Luke O'Neil argued that such stories "could do actual damage to political discourse and the media in general... Juicing an already true-enough premise with more unbelievability simply adds to the informational noise pollution—without even the expected payoff of a laugh."
All legitimate gripes, but perhaps that's overthinking it for a site that's the product of under-thinking. The Daily Currant is trying to maximize clicks and shares, and has found a niche between The Onion and real news: all the believability of the latter, but all the libel protections of the former. There's a Catch-22 to this approach, though. As more people have become aware of The Daily Currant—in December, Mediaite whined, "Just Stop It, Everyone: Internet Falls for Daily Currant Fake Story Once Again"—suckers have become increasingly rare. The site is a victim of its own success.
No matter. The formula is easily replicable, as other web entrepreneurs and hucksters have discovered. This poor imitation of The Onion has itself spawned a legion of poor imitations, websites so devoid of infotainment value and so cynical in their click-baiting that they make the likes of Viral Nova and Upworthy look staid.
The author goes on to compare the Currant to "a potentially lucrative con predicated on exploiting the worst habits of social media driven news content."