The Daily Parker

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Patrick Smith does not like Virgin's new safety video

Not one bit:

They took a somewhat entertaining idea and made a monster out of it. The video runs for an excruciating five minutes. Imagine being a Virgin America frequent flyer — or employee — and having to listen to that thing over and over and over and over. The cabin crew are going to need counseling.

Airline safety briefings are a kind of legal fine print come to life. They do contain some important and useful info, but it’s so layered in babble that people tune out and ignore the entire thing. “Federal law prohibits tampering with, disabling, or destroying a lavatory smoke detector.” What’s wrong with,”Tampering with a lavatory smoke detector is prohibited.” And do we really need a full dissertation on the finer points of attaching and inflating a life-vest — overly detailed instructions that nobody is going to remember if the vests are actually needed? Merely setting all of this ornamental gibberish to music does not make it more compelling or palatable. It also undermines the briefing’s potential value. It also undermines the whole purpose of the briefing. If safety is really the point, the briefing should be taken seriously. Here, you’re watching it for fun, not to actually learn anything that might save your life.

I posted the video last weekend.

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