Politics, Weather, Photography, and the Dog
Wednesday 13 June 2012

The branding cops from the International Olympic Committee are making sure the London 2012 sponsors get their £1 bn worth:

With far more Olympic funds coming from taxpayers than sponsors, there is some resentment that the public is underwriting a massive advertising platform for big companies who then treat the games as their sole property.

Stricter still are rules within the 35-day Brand Exclusion Zone due to be thrown about half a mile around London’s Olympic Park, where any advertising or endorsement of non-sponsors is forbidden. Given that these sponsors are contributing a massive £1 billion to the games, it’s understandable they want to protect their investment. But with negative publicity for moves such as Visa’s demand that all non-Visa ATMs are removed from the Olympic zone, companies supporting the games are doing themselves few promotional favors by insisting on an over-zealous approach.

The complaints have flooded in, and it looks like the Cameron government may relax the sponsorship laws a bit. Meanwhile, Londoners are annoyed, but then again they're usually so. It's also yet another reason why we in Chicago are happy we didn't get the 2016 games.

Wednesday 13 June 2012 15:22:05 CDT (UTC-05:00)  | Comments [0] | World#
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