Chicago-based humor magazine The Onion has won the bankruptcy auction to acquire Alex Jones's InfoWars Media:
The Onion said that the bid was sanctioned by the families of the victims of the mass shooting at Sandy Hook Elementary School, who in 2022 won a $1.4 billion defamation lawsuit against Mr. Jones and his company, Free Speech Systems.
The publication plans to reintroduce Infowars in January as a parody of itself, mocking “weird internet personalities” like Mr. Jones who traffic in misinformation and health supplements, Ben Collins, the chief executive of The Onion’s parent company, Global Tetrahedron, said in an interview.
While the alliance between Everytown and The Onion may seem like an odd fit, the two organizations share an interest in curbing gun violence, said John Feinblatt, president of Everytown. Mr. Feinblatt said that mission was underscored with depressing regularity in the aftermath of mass shootings, when The Onion goes viral with its oft-shared headline: “‘No Way To Prevent This,’ Says Only Nation Where This Regularly Happens.”
The Onion, of course, spun the purchase in its own way:
Founded in 1999 on the heels of the Satanic “panic” and growing steadily ever since, InfoWars has distinguished itself as an invaluable tool for brainwashing and controlling the masses. With a shrewd mix of delusional paranoia and dubious anti-aging nutrition hacks, they strive to make life both scarier and longer for everyone, a commendable goal. They are a true unicorn, capable of simultaneously inspiring public support for billionaires and stoking outrage at an inept federal state that can assassinate JFK but can’t even put a man on the Moon.
No price would be too high for such a cornucopia of malleable assets and minds. And yet, in a stroke of good fortune, a formidable special interest group has outwitted the hapless owner of InfoWars (a forgettable man with an already-forgotten name) and forced him to sell it at a steep bargain: less than one trillion dollars.
As for the vitamins and supplements, we are halting their sale immediately. Utilitarian logic dictates that if we can extend even one CEO’s life by 10 minutes, diluting these miracle elixirs for public consumption is an unethical waste. Instead, we plan to collect the entire stock of the InfoWars warehouses into a large vat and boil the contents down into a single candy bar–sized omnivitamin that one executive (I will not name names) may eat in order to increase his power and perhaps become immortal.
Alex Jones, according to my social media feed, vowed to keep broadcasting until a court ordered him to stop.
Well played, Onion. Well played.